Lady Gaga challenged Live Nation Entertainment President and CEO, Michael Rapino, to accept the Ice Bucket Challenge to raise awareness and donations for the ALS Association.
In turn, Michael challenged the entire Live Nation Entertainment family, including Ticketmaster and Live Nation teams and venues across North America and international locations.
…and thus the videos “poured” in (no pun intended – ok, ok maybe just a little).
More from Ticketmaster North America
Ticketmaster Middle East
Live Nation Labs
Live Nation Ontario
Live Nation New York
Live Nation Hollywood
Live Nation UK
— VIP Nation (@VIPNation) August 22, 2014
Fillmore North Carolina
House of Blues Houston
House of Blues Myrtle Beach
House of Blues Orlando
Learn more about Amyotrophic Lateral Sclerosis (ALS) and donate: ALS Association.