New Music Favorite: Get to Know Ruth B.

New Music Favorite: Get to Know Ruth B.

Hometown: Edmonton, Alberta
Latest Release: Her debut album, Safe Haven, was released last May.
See Her Live: Headlining club dates through September.
If You Like: Alessia Cara, Hailee Steinfeld, Daya
FYI: Her breakout hit, “Lost Boy,” was inspired by the television series Once Upon a Time and the character of Peter Pan.

Like many of today’s hottest artists, this Canadian singer-songwriter got her start via social media. Unlike many of them, Ruth B. can actually play an instrument, sing a tune and knows how to write a proper song. At just 22 years old, she’s already had a hit single, worked with a big name producer and won a mess of awards, including one of Canada’s prestigious Juno Awards for Breakthrough Artist of the Year.

Born Ruth Berhe in Edmonton, Alberta, she began posting short musical videos to Vine when she was still in high school. After graduating, she attended nearby MacEwan University. When her six-second clip of what would become the song “Lost Boy” garnered almost 100,000 likes in a week, she decided to turn it into a full song, which she posted to YouTube in January of 2015. It became a smash viral hit, including dozens of cover versions by other YouTube users. The major labels quickly took notice and she signed with Columbia Records six months later. An EP, appropriately named The Intro, was released in November 2015.

RELATED: Ruth B. Says Her Fans Are Her Friends In Exclusive Interview

When it came time to record her debut album, Ruth connected with one of the most in-demand and important producers currently working, New Zealander, Joel Little. Little has produced, recorded and had a hand in creating some of the best music of the past 10 years, including Lorde’s debut Pure Heroine, tracks with Sam Smith and Imagine Dragons, and Khalid’s American Teen. In celebration of completing Ruth’s debut album, titled Safe Haven, Little tweeted “@itsruthb is crazy talented and also my personal basketball coach. I produced this song and most of this album for her” along with a link to the song “If This Is Love.”

Before you start thinking that Ruth B. is some uber-producer’s protégé, you should know she wrote all the songs on Safe Haven herself. “I didn’t do any co-writes on the album because I needed the songs to come from my heart,” she says. Ruth describes the album as a musical diary and says the songs deal with love, heartbreak, being young and growing up. Now with her debut album in the books, she’s making new fans everywhere she goes, showing people she’s not just a social media sensation, but a songwriting heavyweight whose talent demands she be taken seriously.

Watch her on tour throughout September and keep your eyes out for exclusive videos of Ruth B. and other artists on the rise at Ticketmaster Insider.


See Ruth B. live, check out her tour dates and find a show near you.