This year we took Lollapalooza by storm with our festival expert Frankie Greek. Snapchat artist interviews, backstage access, and some good old GA fun made for the most amazing four days in Chicago. With Frankie taking over our Snapchat, viewers got an inside look into many aspects of the festival and got to catch snippets of many awesome performances.
Watch the video below for highlights of our Snapchat from the four days of Lolla:
We got to hang at the Front Gate Ticket Lounge and learn all about their awesome RFID technology. RFID, or Radio Frequency Identification, allows you to easily scan into the festival by simply swiping your wristband through a little portal.
Front Gate has also created RFID photo booths which will immediately send your pics or GIFs to your email with an easy wristband swipe. It’s science!
And talking with the artists was just as fun. Our quick Snapchat interviews allowed for some hilarious on the spot answers from Andrew McMahon, A R I Z O N A, Caitlyn Smith, Barns Courtney and Tucker Beathard.
Lolla was a blast without a doubt–we can’t wait to go back next year! Big thanks to our girl Frankie for being the #1 Lolla festival guide and everyone who tuned in throughout the festival.
Grace Backer is our Summer Marketing Promotions intern and a rising senior at the University of Michigan who attends as many music festivals as her obligations permit. To read more, check out her page on EDM Identity.