These two truths we hold self-evident: 1) too many fans miss shows/games/events because they didn’t know about them in advance and, 2) passionate, trend-setting fans make the best marketers. So as of this week we’ve taken a significant step forward in empowering fans to help solve the live event industry’s awareness challenges. We’ve begun the rollout of some great new functionality on Ticketmaster.com and Livenation.com that fundamentally changes the way people share information about the live events they love with their friends.
Our new functionality is live on many of our artist pages, venue pages, event pages, and the confirmation page after you’ve completed a purchase. The concept is simple: instead of letting your friends know you’ve purchased tickets by calling or emailing them, start sharing simply by clicking the ‘Attending’ button right after you’ve purchased. If someone else purchased tickets for you, go to the show’s page on our site and RSVP from there. Even cooler – you can go to the Dave Matthews or Boston Celtics page and see who’s going, or shortly (http://bit.ly/bQNQ1O) to our homepage and see all the shows that your Facebook friends are talking about and attending. We’ve also added Facebook ‘Like’ buttons on our artist and venue pages and ‘Recommend’ buttons on our event pages. As you interact with the site and express your live event preferences and purchases, you’ll see activity start to fill your news feeds. We’ll also synthesize and post it on the relevant pages throughout our site.
So check back in and interact with the emerging community around events that is taking shape on our site – stuff like reviews, fan photos, and now the profiles and interests of fans like you. We intend to dazzle you with how we make social part of the fabric of our site. With millions of incredibly passionate buyers engaging with us, we’re working to evolve into one of the most social commerce sites on the web. So we’re excited to introduce everyone to these great new features! It’s just the beginning…
Check out these links and let us know what you think: