In honor of March Madness, we took a look at the ticket buying trends of college basketball customers. Every Wednesday leading up to the Sweet 16 round we’ll post a new infographic illustrating the results on the Ticketmaster Blog. Our first Sweet 16 includes popular concerts among fans who purchased college basketball tickets from Ticketmaster within the past three years. Have a look at the infographic below, you may just recognize some of these experiences as your own favorites.
Some fun factoids and additional statistics from the data:
- Compared to a random sample of ticket buyers, college basketball customers are 80% more likely to have bought tickets to The Eagles, Jimmy Buffet, or Taylor Swift, and twice as likely to have purchased tickets for Billy Joel or Bruce Springsteen.
- More than half of the Sweet 16 are rock and pop icons.
- College basketball customers love them some good country music — six of the Sweet 16 are country stars.
Artists Featured in the Sweet 16 of Concerts (many are touring now!)
• Zac Brown Band
• Dave Matthews Band
• Taylor Swift
• Jason Aldean
• Garth Brooks
• Fleetwood Mac
• Trans-Siberian Orchestra
• Bruce Springsteen and the E Street Band
• Billy Joel
• Kenny Chesney
• Jimmy Buffett
• One Direction
• Luke Bryan
• Maroon 5
• Rascal Flatts
Looking to get into some March Madness action? Check out March Madness for tickets, dates and details. And stay tuned — in the coming weeks we’ll share what was uncovered when we looked into the comedy and theatre ticket buying trends of college basketball customers.