When we go to shows it’s all about the performance. But sometimes it’s also about experiencing it all in a legendary venue.
As an official partner, Ticketmaster works exclusively with iconic stages and theaters all the time and our appreciation for them has only grown. That’s why we’re very excited to kick off our new Access Granted series, which takes you inside these renowned live entertainment destinations.
For our first episode we go behind-the-scenes at Harlem’s Apollo Theater, a New York City institution famed for its world-class performers and uniquely participatory live shows.
The Apollo has hosted countless music greats throughout its history – from Ella Fitzgerald, Duke Ellington, and Louis Armstrong to Michael Jackson, Mariah Carey, and John Lennon. The boisterous crowd demands the absolute best, and if an act doesn’t deliver the audience lets them know. No performer is immune – even James Brown and Ms. Lauryn Hill got booed off the stage at the Apollo. It’s this volatile dynamic that made the televised talent show Showtime at the Apollo such a success for over 20 years.
Today the Apollo is more than a rite of passage for entertainers – it’s a cherished American institution that continues to play host to a diverse range of supremely talented performers.
What’s going on nowadays at the Apollo? A whole lot. Amateur Night at the Apollo happens every Wednesday, and it’s hugely popular with audiences who love to tell the performers to be good or be gone. On May 21 Jamie Foxx will make his headlining debut at the Apollo to celebrate the release of Hollywood, his first studio album in five years. On May 28 Neil deGrasse Tyson will treat audiences to StarTalk Live!, a real-time adaptation of his popular radio show and podcast about space and science. And on June 4 Chromeo will grace the Apollo stage with their dance-worthy blend of electronic funk and futuristic disco.
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