It should come as no surprise that Ticketmaster employees love music. Knowing the current musical landscape and attending concerts are an important part of the job, which means there’s no shortage of music buffs on staff. With the 2015 GRAMMY Awards right around the corner, we figured we’d tap this wellspring of musical knowledge and get some employee GRAMMY predictions on who’s going to win big this year. Without further ado, here are Chuck, Ian, and Nicole’s picks.
Chuck Dinkins – Client Development Manager – Orlando, Florida
RECORD OF THE YEAR – Taylor Swift “Shake It Off”. Ms. Swift continues to be not only an all around performer but also seems to continually raise the bar on fan connection on and off the stage.
BEST ROCK PERFORMANCE – Black Keys “Fever”. I have seen the Black Keys several times over their career, from a 300 capacity club setting to most recently at the Amway Arena in Orlando. They continue to translate very well in a live setting.
BEST RAP PERFORMANCE – Kendrick Lamar “I”. While I think Eminem’s performance of ‘Rap God’ is nothing short of miraculous in ability, skill and complete command of his craft, my gut says Kendrick Lamar (also a great performer) will take the win based on sheer relevance to the industry and the need for the industry to connect to a specific demographic.
BEST METAL PERFORMANCE – SLIPKNOT “The Negative One”. I have seen all the acts nominated in this category and while I’m a fan of all five, Slipknot is definitely the act with a live performance that resonates long after seeing them live. Much like seeing Tool, it kinda sticks with you for a while.
Ian McCoy – Client Development Director, Venues and Promoters – Chicago, Illinois
ALBUM OF THE YEAR – Ed Sheeran X. Once upon a time I took my daughter to see Taylor Swift. Ed stole the show, he’ll steal this award too.
BEST POP DUO/GROUP PERFORMANCE – Jessie J, Ariana Grande & Nicki Minaj “Bang Bang”. Yes, this pick is embarrassing on a variety of levels. On one hand Ariana Grande’s live performance on the #VSFashionShow helped this catchy composition blow up. On the other hand, my 3rd and 4th grader rocked this jam on the way to school this morning. Generational crossover = Grammy.
BEST DANCE/ELECTRONIC ALBUM – Deadmau5 while (1<2). “Avaritia” has one of his best drops to date. Can’t wait to see the Mau5 live again soon, here’s to hoping he makes it back to the Aragon in ’15.
Nicole A. – Marketing & Promotions – Hollywood, California
ALBUM OF THE YEAR – Sam Smith In the Lonely Hour. Mostly because I want to see Sam Smith give his Grammy to Beyonce.
BEST NEW ARTIST – Bastille. This band is simply INCREDIBLE live (I was lucky enough to catch them 3x last year), although Sam Smith and his five nominations will be tough to beat.
BEST POP DUO/GROUP PERFORMANCE – Iggy Azalea Featuring Charli XCX, “Fancy”. That Charli XCX hook is just so on point!
We shared our picks, now you share yours! Head on over to the official site to review all of the GRAMMY Nominees and sound off in the comments below. Plus, learn more about the artists who are currently nominated for a 2015 GRAMMY Award.